Draka, a Prysmian brand, announces the launch of a new visual identity. This change is part of the broader rebranding effort by Prysmian aimed at amplifying its new business strategy and creating a consistent and modern visual identity across its commercial brands. This change strengthens brand alignment while maintaining the values and trust Draka has built with its customers.
Behind the new look
The new logo features a simplified design with modern typography and a clear link to Prysmian as the mother company. This update is a key step in Draka’s alignment with recent rebranding of Prysmian. It reflects a conteporary style and highlights the company’s focus on technology, expertise and sustainability. Draka’s refreshed identity supports its position as a reliable provider of high-quality solutions strengthening its connection with customers worldwide.
Values and quality remain unchanged
Draka assures that this change does not impact the reliable quality and trust the market in the brand. As a major player with a rich history in the installation industry, Draka continues to strive for excellence and continues to respond to the needs of installers.
“We’re pleased to implement Draka’s new logo as part of the Prysmian rebranding. This change helps the brand identity to reflect not only its rich history but also our forward-looking approach,” said Yvonne Steeds, Marketing Director at Prysmian Netherlands. “While the logo is changing, our dedication to delivering quality and reliability remains as strong as ever.”
Looking ahead
Draka’s refreshed identity symbolizes its ongoing commitment to sustainability and technological leadership in the energy and telecom sectors. This rebranding serves as a foundation for stronger connections with customers and stakeholders, reinforcing Draka’s vision for the future.
Visit our brandcenter to get acquainted with the new look & feel of Draka.
Click on the image below to watch the video about the evolution of the Draka logo.
