OVERVIEW
Prysmian’s Multi-Level Brand Architecture
Prysmian operates with a multi-brand architecture structured across three levels. At the top is the strong corporate brand, Prysmian, which represents the entire organization and serves as the umbrella brand for all global initiatives.
The second level consists of its well-known commercial brands, such as Draka. Draka is a Dutch cable brand founded in 1910 which was acquired by Prysmian in 2011, it specializes in a wide range of cable products, particularly for low-voltage installations.
At the third level are product brand like ClickFit, a premium line of high-voltage cable accessories developed by Prysmian. Introduced in the Netherlands over 25 years ago, the ClickFit system provides efficient and reliable solutions for connecting high-voltage cables in energy infrastructure projects worldwide.
This structure supports a clear identity while allowing each brand and product line to focus on its area of expertise, helping us meet the specific needs of customers across industries and regions.
