Prysmian, a leader in the energy transition and digital transformation, today launches the new brand identity. This is an important step that aims to support and strengthen Prysmian's new business strategy.

22/02/2024 - 04:45 PM

This is a true brand evolution that shapes the company's course towards a new era, as part of the new "Connect, to Lead" strategy, presented on October 5, 2023 at the Capital Markets Day in Naples. The new look and feel of the Prysmian brand is a daily reminder of the organization's focus, sense of responsibility to connect millions of people to a sustainable future, and the company's core values.

The organization's new brand identity is the result of in-depth reflection on the company's purpose, which is to seize the opportunities of sustainable development for the planet and lead the energy transition and digital transformation by developing increasingly resilient, high-quality, sustainable and innovative products, while creating tangible value for customers and the communities and territories in which the organization operates. For Prysmian, sustainability is not only a driving force for the company, but also a commitment to contributing to the long-term protection of people and the environment.

The new visual identity, developed primarily digitally, reflects the brand's determination to embrace new strategies and a new business purpose. The blue-green color transition reflects the organization's commitment to the development of renewable energy. The iconic logo, interpreted with a contemporary and dynamic design, connects the notions of tradition and evolution. The entire corporate identity and the new slogan "The Planet's Pathways" embody the role Prysmian wants to play in shaping a better future and paving the way for an increasingly sustainable and digital future for our planet.

"With this rebrand, we are aligning Prysmian's image with the changes the organization is going through and with the rapid evolution of our industry, an evolution we intend to lead," said Maria Cristina Bifulco, Chief Investor Relations, Sustainability and Communication Officer, Prysmian. "The global challenges and opportunities we face require us to harness the strength and expertise of our organization at the service of our customers, partners, and all our stakeholders to bring new forms of energy and information to every corner of the earth.