Draka, a trusted name in the Dutch installation market since 1910, will become part of Prysmian’s global brand identity as of 1 January 2027. This change makes visible what has already been a reality since 2011: Draka is part of Prysmian, the global leader in energy and data cable solutions.For customers, very little will change. The products, quality, availability and service will remain exactly as they know them. The Draka name will also remain as a product brand and continue to be visible within the portfolio. Customers will therefore continue to recognise the trusted Draka products, while packaging and communication materials will gradually adopt the Prysmian brand identity and the Prysmian logo.
A New Chapter for Draka Within Prysmian
Over more than 115 years, Draka has built a strong position in the Dutch installation and infrastructure markets. As part of Prysmian, the brand benefits from an international network operating in more than fifty countries and contributing to the energy transition, digitalisation and electrification.
The transition to a single brand will take place on 1 January 2027. Until then, Draka and Prysmian will continue to appear alongside each other in communications, events and digital channels. From that date onward, communications will continue under the Prysmian name, while trusted product names such as Draka VD and Draka VULT will remain visible on products and packaging.
Trusted Products, Broader Opportunities
Prysmian has a strong presence in the Netherlands, with manufacturing facilities in Delft, Emmen, Nieuw-Bergen and Eindhoven. By presenting itself more prominently under one brand, it becomes clearer that customers not only have access to the trusted Draka solutions, but also to Prysmian’s broader portfolio and international innovation capabilities. The trusted products, technical expertise, local presence and customer-focused support will remain unchanged.
“Draka has been a trusted name in the Netherlands for more than a century, and we are proud of that. At the same time, we have been part of Prysmian since 2011. With this step, we are aligning our market positioning with that reality. For our customers, very little will change: they can continue to rely on the same products and service, the same quality and the same team. What will change is that we will more clearly demonstrate that behind Draka stands the strength of a global organisation that is leading the way in innovation, electrification and more sustainable development.” - Toine Verschuur, Commercial Director, Prysmian Netherlands
Discover more about the transition from Draka to Prysmian here.