A brand evolving since 1910 - a strong heritage, a shared future.
An overview of the most important steps in the development of our brand through years.
| What remains? | What changes? |
|---|---|
| Product portfolio & availability | Packaging design & colour of drums |
| Product article numbers | Use of the Prysmian brand identity in communications |
| Trusted quality | A refreshed brand identity |
| Technical content of specifications & certificates | Logo in product datasheets & specifications |
| Services | Logo in CableApp, web catalogue, website |
| Account managers & Customer care team members | Domains of e-mail addresses and e-mail signatures |
| Commitment to customers | Social media to be merged |
Do you have questions about the transition from Draka to Prysmian? Below you'll find answers to the questions we hear most often. Can't find the answer you're looking for? Click here to access the full FAQ.
No. Draka will remain visible as a product name on products, packaging, specifications and other product-related documentation.
Draka has been part of Prysmian since 2011. This transition strengthens brand consistency and recognisability across markets while making the expertise and innovation power of Prysmian more visible. At the same time, the trusted Draka products remain unchanged, combining more than 115 years of Dutch heritage with the strength of a global organisation.
The way we communicate will gradually evolve. News, innovations, events and other market communications will increasingly be shared under the Prysmian name. Products, quality, availability and service remain unchanged.
Draka will become part of the product name. For example, in practice this means:
Product packaging will feature the Prysmian logo, while Draka remains visible as the product name on products, packaging and product documentation.
At the same time, product codes will remain unchanged, ensuring continuity in ordering, specifications and inventory management.
During the transition period, both Draka and Prysmian will be visible in communications, marketing materials and other touchpoints. This helps customers and partners become familiar with the Prysmian brand gradually.
On 1 January 2027. From that date onwards, communications will be carried out under the Prysmian name. Draka will remain visible as a product name on products and packaging.
In practice, very little changes. You will continue working with the same trusted products, specifications and support. At the same time, you benefit from Prysmian's innovation capability and expertise as a global technology and solutions provider.
No, it is not a different product. Certain product ranges, such as data cables, have been part of Prysmian's international portfolio for many years and were supplied by neighbouring countries. While these products were previously sold under the Draka brand, they already featured a reference to the Prysmian Group on the packaging. As part of Prysmian's global brand alignment, these products have now transitioned from dual branding to the Prysmian brand only.
The change is therefore limited to branding and packaging. The product itself remains exactly the same.
For installation cables and building wires manufactured in the Netherlands, the familiar Draka name will continue to be used as part of the product name, complemented by the Prysmian brand. This approach combines the strong recognition of Draka in the Dutch market with the strength of Prysmian's global identity.
An example of how the change will look like.
A new brand identity. The same trusted product.
NETHERLANDS
In the Netherlands, Prysmian has a long-standing presence and impact in the region:
Together, we connect the Netherlands to the future with cutting-edge cable technology and sustainable innovation.
"Draka has been a trusted name in the Netherlands for more than a century and we are proud of that. At the same time, we have been part of Prysmian since 2011. With this step, we align our positioning with that reality. Little changes for our customers: they can continue to count on the same products and service, the same quality and the same team. What does change is that we show even more clearly that behind Draka lies the power of a global organization that is at the forefront of innovation, electrification and more sustainable developments."
Commercial Director I&C at Prysmian Europe
PRYSMIAN ASSETS IN ONE PLACE
Always use the right logos, colors and brand guidelines. In the Prysmian Brand Center you will find everything you need to present the brand consistently.
Have a question for Draka? Here you will find all contact details of the Draka team. We are ready to answer your question.
