A brand evolving since 1910 - a strong heritage, a shared future.
An overview of the most important steps in the development of our brand through years.
| What remains? | What changes? |
|---|---|
| Product portfolio & availability | Packaging design & colour of drums |
| Product article numbers | Use of the Prysmian brand identity in communications |
| Trusted quality | A refreshed brand identity |
| Technical content of specifications & certificates | Logo in product datasheets & specifications |
| Services | Logo in CableApp, web catalogue, website |
| Account managers & Customer care team members | Domains of e-mail addresses and e-mail signatures |
| Commitment to customers | Social media to be merged |
An example of how the change will look like.
A new brand identity. The same trusted product.
NETHERLANDS
In the Netherlands, Prysmian has a long-standing presence and impact in the region:
Together, we connect the Netherlands to the future with cutting-edge cable technology and sustainable innovation.
"Draka has been a trusted name in the Netherlands for more than a century and we are proud of that. At the same time, we have been part of Prysmian since 2011. With this step, we align our positioning with that reality. Little changes for our customers: they can continue to count on the same products and service, the same quality and the same team. What does change is that we show even more clearly that behind Draka lies the power of a global organization that is at the forefront of innovation, electrification and more sustainable developments."
Commercial Director I&C at Prysmian Europe
PRYSMIAN ASSETS IN ONE PLACE
Always use the right logos, colors and brand guidelines. In the Prysmian Brand Center you will find everything you need to present the brand consistently.
Have a question for Draka? Here you will find all contact details of the Draka team. We are ready to answer your question.
